Many online companies fail to generate measurable revenue from content. While most people focus on producing the highest quality content possible, only a few think about selling their expertise efficiently. Not so Thomas Klußmann, who with Gründer.de has created a platform attracting 1.3 million visitors; and he successfully monetizes all this traffic with Digistore24.
“We have been using Digistore24 right from the beginning. A large part of our product sales are now processed through Digistore24 – the same applies for our affiliate marketing and complete customer support”, says Klußmann. The portfolio includes e-books, courses, webinars, and the very popular free-plus-shipping books. The content of the online magazine, which bears the same name, is free of charge and primarily serves to generate traffic and convert it into leads for premium products.
But how does Gründer.de make the leap from producing free content to producing premium content? “By offering uncompromising added value”, reveals Klußmann. “As soon as our users see that we provide quality content, they will come back. Every new contact increases the trust they place in us and their readiness to pay for our premium products”, adds Klußmann.
Digistore24 offers several benefits for Gründer.de. Firstly, the platform uses Digistore24 as its payment processor. “With more than 10,000 customers, we cannot manually handle the invoicing” explains Thomas Klußmann. Secondly, the interfaces to other tools are a very strong pro argument. “We avail ourselves of the possibility of successively automating our business processes with Digistore24, primarily via the integrations with Klick-Tipp or Zapier.”
“We use the time gained to reach more people or improve even more processes.” Last but not least, Gründer.de also benefits from integrated affiliate management and easy affiliate partner acquisition. “I post my products on your marketplace, affiliates can promote them in seconds, I get direct traffic on my website, people interact with my content and I have appropriate interfaces behind it that automate my funnel until I make a sale via your order form”, says Klußmann.