A new conversion tool: Give your sales funnel the green light – upselling

How does your online business REALLY become profitable as fast as possible? There is one way you can make more money instantly – with upselling. This is exactly the way Digistore24 vendors make 20% more sales on average. So upselling is an absolute “must” in online marketing, because if you don’t use them, you’re leaving money behind. Stay tuned and learn how easy you can use upselling in your sales funnel to your sales funnel in minutes with a revolutionary (and free!) tool.

…before we delve deeper into the matter though, let’s clarify the basics:

This is how upselling works and how you can sell more using them

You know all about upselling already? Then skip this introduction, you high flyer!
You can never learn enough how to sell more? Then click on the button!

This is how you can sell more using upselling:

Imagine ordering a cup of coffee. The pretty waitress takes up your order and asks you: “Would you like a muffin or a piece of cake with your coffee?”

Upselling works just as easily for your online sales:
Immediately after the purchase, you can offer your customer an additional product that exactly matches the product he or she has just purchased. With this simple technique, you can easily increase your revenue. All you have to do is set up your upselling process and let them work for you on autopilot from then on. Digistore24 vendors generate on average 20% more revenue by upselling, which often determines about profit and deficit.


  1. Offer
    Your customer orders a product and does not land on the order confirmation page or thank you page as usual. Instead, upon the completion of their purchase, they will be directed to the upselling sales page and will receive an additional offer that perfectly matches the product they have already purchased.
  2. Decision: 1-Click-Upselling
    Your customers can reject the offer or buy the additional product with a single click. Your customers don’t have to enter their data again – very easy to make this purchase decision!
  3. Upselling process
    You can offer your customers several upselling products one after the other and guide them to different products depending on their decision. This way, you can build whole decision branches.
  4. Closing of a sale
    After the last upselling decision, the order confirmation or thank you page is displayed. Your customer has now not only purchased a helpful additional product, but you have also sold two products in the same purchase process. A perfect win-win situation!

This is how to maximize your sales with upselling

…Would you like some fries with that?
If you offer your customers upselling products which compliment the initially bought product perfectly right after the purchase, you can easily increase the turnover per customer.
This simple upselling tactic is incredibly effective not only in the fast food industry:

  • According to Forbes, selling to existing customers is 50% easier than selling to new customers: So consider upselling as a natural step in your customer journey. Additional upselling products can help your customers achieve more success and help them achieve their goals and dreams.
  • E-business industry reports confirm that upselling can account for up to 30% of sales – if you do it a smart way.  
  • Digistore24 vendors make an average of 20% more sales by upselling: The “trick” here is not to offer customers products that they cannot use. After all, you’re not offered a piece of cake with a burger… 😉

Which products are suitable for upselling? 

Don’t forget what you know as a consumer, but as an entrepreneur you might lose sight of:

It is an absolute no-go to palm unsuitable products off on your customers!


It’s not worth annoying your customers for a tiny conversion rate. Sustainable customer relationships will make it much easier to sell more products to your loyal customers rather than convincing new ones. Don’t risk your relationship with your customers by offering them scam upselling products. Instead, offer them products that are interesting and relevant and which perfectly complement the initial product.

Consider upselling as personalized upgrades that increase customer satisfaction.


So you should always offer exactly those products as upselling products, that correspond with the current needs and wishes of your customers and complement your initial product. This will enrich the buying experience of your customers, earn bonus points on your customer loyalty account and increase your sales effortlessly.

Examples of good combinations of initial products and upselling products:

Initial product: an e-book for vegan cuisine

        • Upselling product 1: An e-book with recipes for vegan desserts
        • Upselling product 2: A guide to a balanced diet as a vegan

Initial product: An online course on workouts with weights at home

        • Upselling product 1: An e-book with tips for muscle building without health risk
        • Upselling product 2: A guide to healthy eating

Initial Product: Software Product

        • Upselling product 1: Pemium Support
        • Upselling product 2: An online course on expert use

Use upselling on Digistore24 now – it’s free and easy to use

As a Digistore24 user, you can set up, test and optimize upselling – and you can do it all so quickly and easily that even beginners can get more out of their sales process right away. The best part? For you as a Digistore24 user, this tool is completely free! The revolutionary tool is called Conversion Cockpit and is now available for you. In the desktop overview, click on “Account”, “Products” and the lightning icon. Once set up and optimized, your upselling runs on autopilot and maximize your profit.


Want to know how your upselling products go down with your customers? If you use upselling and want to make even more profit out of it, you have to test them! With the new Conversion Cockpit, it’s easier than ever.

>> Read the 2nd part of the blog article and find out what is crucial for upselling split tests!

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