Ole Kannapinn set up his fitness company Sport-Starter.de from the nursery in his home without any financial support. As a triathlon athlete, he recorded fitness exercises on his smartphone, posted them in his Facebook group and later offered them for sale. He repeatedly invested those initial modest profits in Facebook Ads until he began to generate considerable turnover. Today, he runs a modern company with 8 employees. Ole Kannapinn is still the leading figure and face of Sport-Starter.de, but he now produces professional fitness videos with the support of a production team and several fitness trainers.
Ole Kannapinn is a self-made man on the terrain of Facebook marketing. Over the years, he has tested various strategies, maintained fitness communities with tens of thousands of members and continuously scaled his business. In an interview with Digistore24, Ole Kannapinn explains his unconventional Facebook success step by step:
Ole Kannapinns’s favorite features on Digistore24:
“It’s super easy to process a return on Digistore24. It may seem unspectacular at first glance, but I know from my own painful experience how incredibly complicated it can be when you don’t have your own dashboard to search for customers. On Digistore24, you can process a return with two clicks and the Digistore24 support team will help you with all your questions.”
“From an entrepreneurial point of view, the Upsells feature is what excites me the most! It is an indispensable tool for marketing funnels and allows me to sell more products to my customers with just one click after the purchase process. It’s fantastic! Without Upsells, my customers would have to enter their data again and a large part of my conversion would simply disappear..“
CUSTOMIZATION OF SHIPPING COSTS
“Talking about Upsells leads me directly to this new feature. I offer my 8-week fitness course via Upsells. In my marketing funnel, this sale is preceded by a free product. I offer a physical recipe book for free – those interested only pay for the shipping. Digistore24 gives me the option to differentiate the shipping costs according to the country of destination and show those costs separately from the sales price. This also increases transparency and trust in my company, which, in turn, has a positive impact on the Upsell conversion rate.”