Torben Platzer built his personal brand completely on social media. Although he has become known on Facebook and Youtube, his focus now lies on Instagram. Torben Platzer is convinced that Instagram has become number one in the media landscape. In an interview with Digistore24, he explains how he exploits the possibility of an Instagram business profile for his branding agency TP Attitude. He also reveals insider tips on how you can use Instagram to build a strong brand.
These Digistore24 features help Torben Platzer to build his brand:
“As a content producer, the most important thing is the content itself. So I want to produce and concentrate on first-class content. What I don’t want, is to write invoices, and send every individual customer their login details for the online courses. Digistore24 automates and manages these routine tasks for me. I only upload my courses, set everything up once, and then the sales run automatically. All I do is look at my Digistore24 app to see how much I’ve sold.”
“I know from my own beginning phase that, as a young person, you want to invest in yourself but can’t always afford expensive online courses. That’s why I offer payment installations for all of my products as a matter of principle. On Digistore24this has been implemented very elegantly. As a seller, I don’t have any additional work: All the payment installmentsare automatically calculated and transferred. Because of this, I don’t have any disadvantages as a seller and my customers can afford my products.”
“This feature makes it really easy for me to work in partnership with other brands. I only found out about it by chance. In the past, I already brought out several products in collaboration with various cooperation partners. We found it unbelievably difficult every time to correctly tax our revenue and manage our payments. We tried out lots of cumbersome solutions and even opened a shared bank account which we used to pay all our partners. I kept doing this until I started working together with a new partner who laughed at my home-made solutions and introduced me to the Digistore24 Joint Ventures feature. It manages all joint sales, calculates taxes, and sorts automatic payouts of negotiated profit shares to the accounts of all our joint venture partners. We only have to type in our account details and set the shares. Wow, one annoying problem less!”
“As a content producer and vendor of information products, I need clever membership areas. This not only spares me having to manage login details, but it also saves me at least one employee, because DigiMember Support looks after any queries.”