Top-notch university, a stellar business consulting career, a brilliant apartment in Munich, a beautiful girlfriend… Everything was going according to plan in Holger Eckstein’s life when, all of a sudden, it just wasn’t enough for him anymore. He started to feel overcome by existential doubt. At first, he just followed his impulses and completely gave himself over to his work and to consumerism. As the internal emptiness widened, he realised that he had to look for a different way. He took time off, read, researched and travelled a lot. After months of active self-discovery, he finally had his much-needed insight on a lonely beach in Hawaii. Ever since, he has seen it as his calling to accompany people on their transformation into their new self.
Holger Eckstein has been active in the German coaching market for 20 years. His clients are businesses, self-employed persons and private individuals; his foci are vocation, self-realisation, finding one’s purpose. He sees himself as someone who accompanies people out of their existential crises and to their best inner state (“superstate”). In the interview with Digistore24, he discussed his own existential crisis and transformation, and offered a peek behind the current of his coaching business:
“It is crucial to define the avatars of the target group as precisely as possible. Reaching out to a broad and faceless crowd is not very effective. In that case, you would be targeting past the true needs of your target group.”
“When developing my products, at the very beginning I first spent many years just developing my products and then looking for the right target groups. In the end, I realised that you have to start with the needs of your target group in order to be able to offer custom-tailored solutions. From the awareness of the target group’s pain points and desires, a customer journey will naturally arise. This type of entrepreneurial mindset requires empathy. However, I would recommend going even one step further: Putting vocation into practice means putting love for customers into practice. Although this sounds rather poetic, it does correspond to the reality of business. Customers should feel that you are in it for them, that you understand their problems accurately and that you are going an extra mile to help them. It’s exactly at that point that they will become loyal to you and buy your products.”
The stages of Holger Eckstein’s transformation
Holger Eckstein’s favourite Digistore24 features: