We all know it: There’s no magic. What there is, however, is industry knowledge, market experience, and business know-how. Thomas Klußmann, the CEO of Gründer.de, the biggest founder platform in German-speaking countries, let us take a look behind the scenes of his business in an interview with Digistore24. He reveals how he uses the free plus shipping books as a lead magnet to generate seven-digit sales.
“We have several main products such as workshops, coaching, seminars, and online events with up to 50,000 participants. For every product, we’ve identified a well-defined target group and built an appropriate sales funnel geared towards them. Here is a step-by-step example of our workshop sales funnel.”
Data and facts about the sales funnel on Gründer.de:
Gründer.de builds their sales funnels based on these Digistore24 features: