Ole Kannapinn set up his fitness company Sport-Starter.de from the nursery in his home without any financial support. As a triathlon athlete, he recorded fitness exercises on his smartphone, posted them in his Facebook group and later offered them for sale. He repeatedly invested those initial modest profits in Facebook Ads until he began to generate considerable turnover. Today, he runs a modern company with 8 employees. Ole Kannapinn is still the leading figure and face of Sport-Starter.de, but he now produces professional fitness videos with the support of a production team and several fitness trainers.
Ole Kannapinn is a self-made man on the terrain of Facebook marketing. Over the years, he has tested various strategies, maintained fitness communities with tens of thousands of members and continuously scaled his business. In an interview with Digistore24, Ole Kannapinn explains his unconventional Facebook success step by step:
Business idea: An online course on fitness and weight loss
As the company expands, we want to strategically use Facebook and Facebook groups in order to:
“My advice to all young entrepreneurs: think in a far-sighted, sustainable and strategic way. If you make a profit, don’t spend it all at once. It is far better to invest it in your business. Be patient and don’t give up if you don’t see results immediately. The growth curve is exponential and your business needs to take a run-up before it takes off.”
Ole Kannapinns’s favorite features on Digistore24: