Would you like entrepreneurial tips from a real legend? Then fasten your seat belt, because this case study is going to be turbulent! Digistore24 spoke to the extreme sports pioneer and trailblazer of Germany’s bungee jumping scene – Jochen Schweizer. This case study gives you the essence of the interview and will show you how Jochen Schweizer overcomes challenges, conquers his fears and which principles he uses to recruit the best employees for his team. As a bonus, you’ll get Jochen Schweizer’s number one top tip at the very end.
Jochen Schweizer’s principles of success
Jochen Schweizer has built a million-dollar business in the area of experience vouchers which have been distributed online since 2004. In 2017, he created an entirely new world of experiences in the form of the Jochen Schweizer Arena, which not only attracts hundreds of thousands of visitors and hundreds of corporate events every year but is also the awesome headquarters for his team. How did he achieve this success? Jochen Schweizer has decided to share his principles of success with Digistore24:
Jochen Schweizer’s tips for all aspiring entrepreneurs
Jochen Schweizer likes to get involved with promising start-ups. From 2014 to 2016, he participated in three seasons of the VOX start-up series “Die Höhle der Löwen” (Germany’s version of “Dragon’s Den”). In interview with Digitstore24, he summarized his advice for aspiring entrepreneurs:
“To realize my very first business idea, I had to overcome my fear of heights and climb very tall trees. I was ten years old and I sold silver-sprayed mistletoe twigs on the Christmas market for 35 Deutschmark. We’re talking about the ‘60s and I was just a kid, so it was a lot of money. That’s when I discovered money grows on trees. You just have to climb them. This became an idiom and a synonym for the rest of my life. Potentials and opportunities are everywhere, but to get them you have to climb.”
“You first have to understand that the fear of failure has nothing to do with digitization. The inventor of the steam engine had to master similar challenges as a web architect today. The challenge when starting a business is always the same: You create a case study of the situation and analyze and evaluate the market, i.e. the competition and customer needs. If you’re brave and creative enough, you can find an entirely new market niche and create new customer needs. And then it depends on two things: Success is built on creativity combined with the absolute will to perform.”
“I choose my employees depending on their ability to always give their best. Here, things like great training or an academic education play a secondary role for me. We need people who want to get things done in the real world.”
→ Why bother retaining employees?
“These days, qualified individuals no longer apply to companies but companies actually apply to qualified individuals. Once you have the right people, you naturally want to keep them. Companies compete with one another for the best employees. Here, factors such as job security and salary are decisive, but they aren’t everything. A cool brand, a great work environment and experiential value are all additional advantages.”
Fun Facts about the Jochen Schweizer brand’s flagship – the new Jochen Schweizer Arena: