Table of Contents

Robert Demeter, Content Marketing Manager, Digistore24


Robert Demeter

Content Marketing Manager

Selling Online

5 Ways to Reduce Chargebacks and Refunds As a Vendor

April 13, 2023

3 Min. Read

5 Ways to Reduce Chargebacks and Refunds As a Vendor

Selling digital & physical products online can be an extremely lucrative business but you need to make sure you tick all of the important boxes before launching your product. As a vendor, you want to make sure that your profits are maximized, and at the same time you're shielding yourself from chargebacks and refunds. This means being proactive with how you handle customer satisfaction, payment issues, and more.

Making an online sale is always a thrill for even the most experienced vendor. However, that feeling can quickly turn into frustration when a customer decides to return the product.

One of the key factors is making sure that everything is crystal clear for both affiliates and customers when it comes to your product. Here at Digistore24, we want to help you achieve this and that's why we created this simple, yet effective article.

Check out the five tips below that will help you reduce chargebacks and refunds as a vendor while also maintaining a healthy and productive online business.

1. Provide Accurate and Concise Product Descriptions

Make sure the customer understands exactly what they're buying. Provide as much detail about your product as possible. Include high-quality images and videos that show the offer's strong points, list benefits, explain any terms and conditions associated with the purchase, and give customers as much information as possible.

When it comes to affiliates, make sure you also inform them on everything important and provide affiliate support and promotional content to ensure both of your success.

And by the way... Creating amazing relationships with affiliates is also a big plus for your online business.

2. Be Upfront About Additional Charges

There's nothing worse than hidden fees. Make sure receipts are free of unwelcome surprises and there is no confusion on either side when the purchase is made. The more transparent you are about payment details up front, the less likely you will receive chargeback requests due to misunderstandings over payment expectations down the road. 

Be extra careful when you're dealing with subscriptions, and be clear if you're offer includes future payments.

3. Be Proactive When it Comes to Customer Satisfaction 

Providing excellent customer service is another important pillar of reducing chargebacks and refunds. This includes responding as quickly as possible to any questions or concerns customers may have during their buying experience, as well as offering technical assistance if needed after the sale has been completed.

And remember... No inquiry should go unanswered for longer than 24 hours!

4. Make Sure Orders Are Shipped in Time

Shipping is one of the most critical factors when it comes to customer satisfaction. Make sure that your orders are shipped within the agreed timeframe and that customers receive their purchases in good condition.

As you know, with digital products, customers receive their product via email or a Thank You page as soon as they complete their purchase. But when it comes to physical products, you need to have certain procedures in place.

Communicate with customers regularly by providing them with updates on their order status, or better yet, use automated shipping tools to help them keep track of orders.

Super important: Always let customers know if there will be certain delays.

5. Set a Fair Refund Period

Setting a fair refund period is essential. Be sure to give customers a realistic window to test out your product, so they can decide if it's a good fit for them or not.

Also... You should have an established refund policy in place before launching your product or service. Make sure that the policy is easy to understand, clear-cut, and concise. Ensure that all customers have access to the return policy prior to purchase.

And finally, it is important that your return policy includes details about chargebacks and refunds so customers have a clear expectation at the time of purchase. 


Chargebacks and refunds can be a major source of headaches for vendors, but with these five tips, you can drastically reduce the amount of chargebacks and refunds you have to deal with.

By providing accurate product descriptions, being upfront about additional charges, offering excellent customer service, shipping orders in time, and setting a fair refund period, you are sure to keep customers happy while maintaining a healthy online business.

Start implementing these strategies today to ensure success!

Do you want to add your product to the Digistore24 Marketplace? Simply go here to register for free.

Robert Demeter, Content Marketing Manager, Digistore24


Robert Demeter

Content Marketing Manager

Robert is a content specialist with over 6 years of experience in content writing and was published in major U.S. outlets, including The New York Times, Business Insider, and more. He has a sharp eye for detail, extensive digital marketing knowledge and a proactive approach to any topic, morphing his writing style to fit various marketing outlets, including blogs, social media, ads, email and more.