Table of Contents

Kyle Dana, Director of Marketing, Digistore24

Author

Kyle Dana

Director of Marketing

Selling Online

6 Ways to Enhance Your Online Brand

July 13, 2022

3 Min. Read

6 Ways to Enhance Your Online Brand

Branding is crucial for creating relationships with your audience and building your business. The more you build credibility around your brand, the more people will trust you with their time and money. That’s why it’s vital for your branding to be relevant and transparent.

If you don’t know how to improve your online brand, we’ve got you covered.

This article shares six ways for you to get started.

1. Offer High-Quality Content

Whether you are new to affiliate marketing or have been in the industry for a while, content marketing is crucial when it comes to online branding. Popular companies spend hours creating meaningful, high-quality content for social media and blogs.

The main idea behind content marketing is to get readers’ attention, build a reputation, and generate more sales.

The average internet user is quite savvy and can sense if some content is worth spending precious time and attention on. That’s why your content needs to be actionable, entertaining, and informative.

Try to include industry-relevant posts on your website and present yourself as an expert in your field. This is how you can start building a positive brand reputation.

2. Use Customer Testimonials

If you’re selling or promoting products, capitalize on positive customer experiences and share their testimonials on your website, landing pages, and even on social media. Readers will trust other people’s recommendations more than the seller’s sales pitches. They appreciate knowing how a product helped someone, especially one who had the same problem.

3. Engage With Influencers

Platforms such as YouTube, Instagram, and Facebook are filled with influencers. These internet celebrities have a ready-made reputation in their niche where their audience sees them as reliable sources of information.

Find influencers from your niche and partner up, or publicly engage with them. This can help reshape the way your customers see your business. Having an influencer recommend your product will instantly drive traffic to your website and let potential customers know they can trust you.

4. Improve Your Customer Experience

The customer experience (CX) reflects how well customers interact with your brand. The more you invest in perfecting your CX, the more you’ll boost your reputation.

You can start with website design. Make sure each page is easy to navigate and find information. Also, pay attention to your forms, as many users tend to give up when running across issues. Consistency is key here.

5. Capitalize on Publications and Press

Third-party recommendations help build your brand’s legitimacy and position you as an authority in your niche.

Has your business appeared in any news articles or publications? Make sure to link to those pages on your website and promote them on your social media. One idea is to create a “Recent Mentions” section on your home page where you can add the logo of the organization that mentioned you with the appropriate link.

6. Show Recognitions

Display any recognitions or awards that your business has earned, as this can help testify to the quality of your brand. If applicable, create a dedicated “Recent Recognitions” section on the homepage of your website and add widgets and icons that show the recognition type. This can have a tremendous effect on brand credibility.

Final Thoughts

The secret to improving your online brand lies in establishing an online presence, improving customer experience, and boosting brand credibility.

Remember to always be looking out for ways to boost your brand credibility and showcase anything that supports this on your website and on your social media.

Want to become a Digistore24 affiliate? Simply go here to register for free.

Kyle Dana, Director of Marketing, Digistore24

Author

Kyle Dana

Director of Marketing

Kyle has over a decade of digital marketing experience, including successfully launching & growing several e-commerce brands - using SEO, content marketing, social media, and more. Prior to becoming Director of Marketing at Digistore24, Kyle was an 8-figure affiliate marketer and email list manager.