Table of Contents

Kyle Dana, Director of Marketing, Digistore24

Author

Kyle Dana

Director of Marketing

Selling Online

Top 9 Tips to Become a Successful Vendor in Affiliate Marketing

May 18, 2022

4 Min. Read

Top 9 Tips to Become Successful Vendor in Affiliate Marketing

As a Digistore24 vendor, you have a unique opportunity to generate even more sales with less work. But where do you start?

9 Best Tips to Become a Successful Vendor in Affiliate Marketing

To help you take that first step towards affiliate marketing success, we have put together the following 9 tips to help you become a successful vendor. 

1. Build a Killer Sales Page that Converts

Your sales page (i.e., direct response landing page) is ultimately what will sell your product and bring in revenue, so be sure to put in the time and effort to create a high-performing sales page. Not sure where to start? Digistore24 seamlessly integrates with Coachannel, a powerful online tool that allows you to build beautiful landing pages and websites. It even offers member areas! You can sign up here for a 14-day free trial. 

2. List Your Product on an Affiliate Marketplace or Network

The Digistore24 affiliate marketplace is one of the largest in the world. By listing your product on our Marketplace, you get instant access to quality affiliates who can send you targeted traffic to bring in even more customers and sales.

Pro tip: Make it easy for affiliates to promote your offer by creating an attractive Affiliate Support Page that includes links to all the necessary advertising tools and materials.

3. Nail Down Your Upsells

Once you have successfully created a sales page that converts, consider adding upsells to increase your average order value. Using Coachannel and the Digistore24 Conversion Cockpit, you can create an entire upsell flow to sell multiple products in a single sales funnel, including one-click upsells.

You can also track and optimize as you go. Digistore24 Growth Managers can also give you advice on other affiliate products you can include in your upsell flows that complement the initial product your customers are purchasing.

4. Track Your Numbers

It is absolutely critical to always track your numbers to ensure you are never leaving any money on the table. The Digistore24 Business Cockpit and Report capabilities allow you to track all of your key data—including revenue, average order value, conversion rate, and upsell take rates—to make sure your business is as profitable as it can be.

5. Always Work on Improving Conversion Rates

In order to maximize revenue, your sales page and your upsell offers need to be converting super well. The Conversion Cockpit is a first-of-its-kind tool from Digistore24 that allows you to test, evaluate, and optimize all aspects of your sales funnel in order to increase earnings and boost your revenue potential.

6. Test, Test, TEST!

Because small tweaks can go a long way (especially at scale) toward helping you make a big increase in sales, it is important to always be testing—everything from sales copy to CTA button colors. Digistore24 offers some of the most powerful split-testing tools in the industry so you can easily test changes to your entire sales funnel, including fully customizable order forms. 

7. Network and Build Relationships

Especially in the direct response marketing space, people like to do business with people they like. Be sure to network as much as possible and build relationships with affiliates and even other vendors (who may also be affiliates). Digistore24 Growth Managers can help you connect with quality affiliates who can promote your product and send you targeted traffic.

Pro tip: The two must-attend industry events each year are Affiliate Summit West in Las Vegas, NV and the Traffic & Conversion Summit in San Diego, CA.

8. Determine Your Ideal CAC and What Payout You Can Offer Affiliates

Once you know your numbers, it is important to understand what your customer acquisition cost (CAC) is with your current marketing efforts—and what commission you can offer your affiliates. If you can offer an attractive commission, you can expect affiliate marketing to be a driving force behind your overall sales. Note that for payouts, Digistore24 offers both RevShare and cost per action (CPA) commission options.

9. Don’t Forget About Email Marketing!

It is important to be monetizing your email data. Your email marketing revenue should equate to 25-30%+ of your total revenue, so keep a close eye on abandoned cart flows, automated email series, broadcast campaigns, and more. Digistore24 integrates with top email service providers, including Maropost and Sendlane, to make monetizing your email data quick and easy. You can even promote affiliate offers to your email list.

Looking for More Helpful Tips and Advice? 

Bookmark the Digistore24 blog so you can always find the information you need. Our expert team is continually adding up-to-the-minute content about proven strategies and best practices for product vendors and affiliate marketers alike. 

Digistore24 vendors have access to one of the largest affiliate marketplaces in the world. Join today!

Kyle Dana, Director of Marketing, Digistore24

Author

Kyle Dana

Director of Marketing

Kyle has over a decade of digital marketing experience, including successfully launching & growing several e-commerce brands - using SEO, content marketing, social media, and more. Prior to becoming Director of Marketing at Digistore24, Kyle was an 8-figure affiliate marketer and email list manager.