Table of Contents

Kyle Dana, Director of Marketing, Digistore24


Kyle Dana

Director of Marketing

Affiliate Marketing

7 Best Products to Promote in Affiliate Marketing

July 14, 2022

10 Min. Read

7 Best Products to Sell in Affiliate Marketing Online

We’re going to reveal the most lucrative niches and the best affiliate marketing products in the industry right now. So for any new affiliate marketers, this list should help you find the perfect products & offers for you to promote. Veteran affiliates out there can also use this list to see which products are trending in 2022.

7 Best Products to Promote in Affiliate Marketing

Whether you are new to affiliate marketing or have been in the industry for a while, it’s important to understand what makes a good product or offer for affiliate marketing. By good product, we’re not talking about something that is really well made or really useful, but instead something that you can sell effectively with affiliate marketing. 

We’re going to answer questions like what products are sold in affiliate marketing and which products sell best. Plus, we explain how to find affiliate marketing products that are good for you. For anyone totally new to the industry, before we get started, below is a brief explanation of the types of products affiliate marketers sell. Those of you who have promoted products before, feel free to skip ahead to the good stuff.

What Products Do Affiliate Marketers Promote?

Pretty much anything! There are no real restrictions on what products an affiliate marketer can promote as long as it can be purchased online using an affiliate link. Physical products, digital products, services, and events are all suitable for promotion.

Product or offer owners need to simply offer up an affiliate link and affiliate sales can start taking place. According to Mediakix, more than 80% of brands use affiliate marketing. This isn’t actually surprising when you think about the cost of advertising on traditional media. Why fork out for TV adverts when you can pay savvy affiliate marketers a fraction of the price. Plus, affiliate marketers only get paid when they provide value but if a TV advert doesn’t work at all, you still have to pay for it. 
Interestingly, fashion accounts for 25% of all affiliate programs. When you consider the huge range of niches in affiliate marketing, the fact that one niche takes up ¼ of the industry is quite surprising. Fashion is followed by sports and outdoors products, then health and beauty. Home and garden, electronics, and travel are the runners-up. So, if you’re new to affiliate marketing, it’s recommended you know the industries that are the biggest players.

How Do I Find Good Affiliate Products?

How Do I Find Good Affiliate Products

It’s important to define what a good affiliate marketing product is. A good product is something that you, an affiliate marketer, can successfully promote profitably. This isn’t all about the product itself, but instead, it is also about whether the niche is a good fit for you and if there's lucrative opportunites. 

As an affiliate marketer, you should make sure to keep an eye out for common trends. Using software such as Google Trends and social media conversation trackers (such as Social Mention) allow you to see what people are talking about. Using these types of software will help you to quickly see what are the most common trends in each year or month. This will allow you to find the best and most current products to promote.

The best products in affiliate marketing are always changing so it’s important to stay ahead of the curve.

Now, we’re going to explain in more detail how to know if an affiliate offer is "good or not". There are three key things we need to look at to find a good product for you as an affiliate marketer:

  • Is the product seasonal or evergreen?
  • Does the product have a dedicated customer base?
  • Is the product in a niche you could be an expert in? 

First, whether a product is seasonal or evergreen gives you an idea on if it will offer a sustainable potential for high affiliate sales. If a product is seasonal, only bought around a certain time of the year or because of a one-off event, it doesn’t mean it can’t offer a good ROI. It just means that it shouldn’t be your main form of income, or your priority. For example, holiday products around the festive periods can sell really well, but you don’t want to be promoting these all year round.

Evergreen products are products that are useful all year round and long term. A product that quickly becomes outdated is not considered evergreen. You are looking for something that is going to be useful for customers in the long term. 

Next, we need to look at whether a product has raving fans or a dedicated customer base. Good examples of this would be hobby products and sports equipment. Anyone that competes in a sport or regularly takes part in a hobby is going to spend money in that area. This means if they like what you have to offer, they will keep coming back - rather than a one-off purchase. Finding a product that already has raving fans makes your life as an affiliate marketer much easier!

Finally, you need to ask yourself whether the niche this product is in is something you can be passionate about. If you get excited about a niche, it means you will find becoming an expert in that topic much easier. You will be writing and talking about this niche all the time, so it is important that it is suitable for you. 

Once you have settled on your main niche, you can build authority. Authority means how much users (and Google!) trust what you have to say. If you are passionate about a niche, you can build your expertise and authority much easier than a topic you have no interest in. So yes, you may have seen some affiliate products with big commissions, but ask yourself, do I actually want to write about this or promote this every day? A smaller commission on a product you can actually promote well is always going to be better than a product you promote poorly.

Now that you have a good understanding of how to find a good affiliate marketing product, take a look at the best products to promote in affiliate marketing below.

7 Best Products To Sell In Affiliate Marketing

1. Health supplements

Health supplements

Health supplements are, in our opinion, the best affiliate products you can get involved with right now. Here at Digistore24, we have found our supplements such as Meticore, Hormonal Balance, and Renew Detox are some of the best money makers in affiliate marketing. 

What are health supplements? This term actually covers quite a big range of products, including supplements for weight loss, diabetes, vision, tinnitus, pain, brain health, energy, and much more. Which means it should be easy for you to find a specific product within health & wellness supplements that you can get passionate about and build your authority. 

Especially since we experienced a global pandemic, people are much more focused on how they can monitor their health. Supplements are a great way for people to take control of their health and try to improve their quality of life. Health supplements tick all the boxes. They are always going to be evergreen. If you reach your target market and they like your product, they’re quickly going to become raving fans if the product offers any improvement to their quality of life.

If you’ve been struggling to find the best product to sell in affiliate marketing to create a passive income for yourself, health supplements are in high demand!

2. Financial products

We don’t want to tell you that selling any affiliate product is easy. However, when the product you are promoting offers to help customers create more income for themselves, the job is certainly easier. Financial offers are a very hot market right now. Cryptocurrency and stock investment courses are great because these are topics often in the news, which works as extra marketing for you!

Our financial affiliate programs such as Crypto Quantum Leap and Exynox Scalper have been performing extremely well for our affiliate marketers. Financial products are another area which quickly creates raving fans. Anyone who has used a financial product to increase their income is going to tell their friends about it which will mean more affiliate sales for you!

3. Self-development courses

Self-development is quite a broad term but what we mean by this is any online courses which offer an improvement to your quality of life and/or mental health. This could be manifestation techniques, how to save money, how to create a fitness lifestyle or even educational courses. Anything, really, which can increase the satisfaction or abilities of the customer. 

Online courses are a great product to get involved with this year. It’s a booming industry which means it is definitely evergreen. It’s predicted that the online learning market will be worth $325 Billion in 2025. Yep, that’s right - BILLION. 

The variety in affiliate marketing programs for courses is massive. You should easily be able to find a topic that suits your interests.

4. Online dating

Online dating offers are really a no brainer. Almost everyone wants to find love and companionship in some form, which means there will ALWAYS be dedicated customers in this industry. In fact, in America alone, there are around 40 million people using online dating! That is a major market with plenty of affiliate programs to choose from. 

Dating is evergreen because it takes place all year round and each year a different generation is starting the search for a partner. So, online dating apps and offers will be a lucrative market for the long term for affiliate marketing. 

But will the customers come back if they do actually find love with a dating app? This is less of a problem than you think. If someone does find long lasting love, then you can guarantee they will rave about the product for you. Every success you get means more free marketing for you!

5. CBD


CBD is a relatively new market yet just with CBD food and beverages, the market is predicted to be worth $5.9 Billion by 2024! CBD products are becoming a major market due to the high demand. Covid actually increased the demand for CBD making it a particularly lucrative market to get involved with right now for affiliates. 

The target market for CBD is also huge because it has so many uses, from helping with arthritis in older generations to reducing anxiety in younger ones. The best CBD products to promote right now are oils, lotions and gummies.

If you're interested in promoting CBD products, make sure to check out Svencart, the only dedicated & reliable CBD marketplace in the world.

6. Cosmetics

The cosmetic industry is the longest standing market on this affiliate marketing product list. Cosmetics have been used since ancient times and were sold on mass to the public from the 1930s. It is one of the most evergreen products out there because it has been popular for so long and shows no signs of slowing down. The global cosmetic market is now worth over $500 billion.

Beauty affiliate marketing programs are perfect if you already have an interest in make-up or skincare products. These products lend themselves well to YouTube reviews and tutorials which is perfect for building up your authority.

7. Keto plans

Finally, the last product on our list is anything and everything keto related. If you don’t know what keto is, it’s a diet that consists of high fats, moderate proteins and very low carbohydrates. It’s like the new fad diet, except it seems to be here to stay with food gurus, athletes and doctors worldwide promoting the benefits.

Keto not only aids in weight loss but it is also reported to help with diabetes and improve the symptoms of a host of health problems. Keto is a great market to get into right now as it is thriving and continually growing. Your options range from keto supplements, to meal plans and recipe books. 

If you are already interested in having a fitness lifestyle or improving your own health, then keto products are the perfect affiliate offer for you.

Final Thoughts…

That’s it! You now have the list of the best products to promote in affiliate marketing. Plus, you also know what makes a good product for you with affiliate marketing. We hope you’ve found this article helpful, and maybe even discovered the next major niche you’re going to get involved with.

Want to become a Digistore24 affiliate? Simply go here to register for free.

Kyle Dana, Director of Marketing, Digistore24


Kyle Dana

Director of Marketing

Kyle has over a decade of digital marketing experience, including successfully launching & growing several e-commerce brands - using SEO, content marketing, social media, and more. Prior to becoming Director of Marketing at Digistore24, Kyle was an 8-figure affiliate marketer and email list manager.