May 18, 2022
2 Min. Read
In this article, we explain the difference between CPA vs. Revshare. At Digistore24, we offer both CPA and Revshare commission models so that you can choose what works best for you and your business.
You may be wondering what the difference between the two is.
Whether you are an affiliate looking to promote an offer, or a vendor putting your offer on the Digistore24 Marketplace, it’s important to understand CPA vs. Revshare so that you can decide what is right for you.
CPA is short for “Cost Per Action”. In affiliate marketing, this is a revenue model where vendors pay a fixed commission amount for a certain action to affiliates (ex: $50 for each referred affiliate sale).
This is commonly used when the average order value will be too low to offer a percentage of the sale.
Revshare is a revenue model in affiliate marketing where vendors split a portion of their total sales as the commission to affiliates. For example: 75% commission on sales referred by the affiliate.
For example, if an affiliate marketer promotes a $100 product at a 75% commission, they will make $75 per sale.
Revshare is probably the most popular commission model, but there are more and more vendors offering CPA and each has its own pros and cons.
CPA (for Affiliates):
CPA (for Vendors):
Revshare (for Affiliates):
Revshare (for Vendors):
At Digistore24, we know that there are a variety of affiliates and vendors all looking for the best payout model that is right for them. It is always our goal to help you scale in the best way possible, whether that is with CPA or Revshare - the choice is yours to make!
Learn more about CPA and Revshare on our YouTube channel and explore all the various offers you can choose from on the Digistore24 Marketplace.