Jan 19, 2023
4 Min. Read
Choosing an offer to promote on Facebook using ads can be tricky. Successful ads can be incredibly lucrative for your affiliate business but failed ads can cost you precious money and time.
Here are a few important things to consider when choosing an affiliate offer to promote on Facebook.
One of the first things you want to consider when choosing an offer to promote on Facebook is the offer's “Earnings Per Sale” metric. This metric tells you how much money you can earn every time someone clicks on your affiliate link and purchases the offer.
In order to run Facebook ads, you need to pay to have them placed on the social media platform, which is money that you’ll have to spend up front (aka before you’ve made any sales).
So, it’s important to choose an offer with an “EPS” that is higher than your “cost to acquire each customer”. That way, you’ll be able to subtract the money you spent to run your ads from your commission payout and still make a profit.
The next thing you need to consider is compliance.
Facebook has a set of rules about what is allowed to be advertised on their platform called “compliance”. And while there is a list of these rules under their “advertising policies” page, figuring out what can get your ad flagged can still be confusing. When choosing an offer to promote on Facebook, there are a few key things to look out for in order to avoid getting your advertisement flagged by the Facebook compliance team.
First, avoid any offers with “sensational” overly bold claims. But what does a sensational claim even look like? Any offer that seems “too good to be true” will likely be flagged for compliance. This includes things like: offers promising extremely fast weight loss (ex. lose 10lbs in 3 days) or offers promising dramatic results (ex. miracle drug reverses aging process, extends life to 120-150 years). Of course, these examples are on the extreme end, but a good rule of thumb is if the claims the offer is making aren’t proven somewhere in their affiliate materials, it will probably be flagged for non-compliance.
Second, avoid any offers [and especially avoid writing any ad copy] that “call out” your prospects. This looks like anything pointing out a prospect’s race, age, gender, sexual orientation, financial status, or medical condition. So, anything that starts with “if you are…” is a higher risk of being flagged. People are becoming more and more suspicious that their phones are “listening in” on them, so Facebook restricts this content in order to minimize this fear for their users. This can make your marketing strategy more difficult, but you need to avoid this language to keep your ads running.
Third, avoid any offers with before/after photos on their sales pages. This one can be difficult because one of the best ways to demonstrate the effectiveness of any beauty or fitness offer is to show before and after contrast photos, but Facebook will flag any offer with this element, so avoid these photos at all costs.
Finally, avoid any offers with misleading or untrue claims. This is a good rule to stick with for your marketing in general, because when you promote offers to your audience that aren’t what they say or aren’t helping them, you end up losing their trust and also their business.
Also, make sure to check out the Facebook CAPI tool.
Facebook CAPI is a tool that optimizes tracking capabilities for affiliates who run Facebook Ads to promote Digistore24 offers. It's directly integrated in our platform.
The last thing you need to consider while choosing an offer to promote on Facebook is the offer’s sales rank.
Normally, choosing a highly ranked offer is a good way to make sure the offer is converting well and that you’ll be able to successfully promote it. When considering Facebook promotion, however, it’s important to remember that all advertisers are using the same platform. That means if you choose the #1 ranked offer to promote, chances are high that other affiliates are already promoting that same offer on Facebook.
More affiliates promoting the same offer on the same platform means more competition for you, and Facebook users are less likely to click on your link if they’ve already seen other advertisements for the same offer recently. This increased competition also likely means higher CPMs.
So there you have it.
The most important things to consider when choosing an offer to promote on Facebook is the earnings per sale of an offer, compliance, and the sales rank of the offer. If you follow these guidelines while choosing your offer, you have a great chance to make some serious profits with your affiliate business.
And if you’re looking for a centralized place to find high quality offers to promote as an affiliate, head on over to Digistore24.com and check out our Marketplace to get started.
Do you want to promote affiliate offers from The Digistore24 Marketplace? Simply go here to register for free.