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Kyle Dana, Director of Marketing, Digistore24


Kyle Dana

Director of Marketing

News & Updates

Digistore24 Analytics Is At Your Disposal!

May 18, 2022

3 Min. Read

Digistore24 Analytics Data Made Easy

Digistore24 Analytics is our brand new smart tool which allows you to take control of your business through the power of data. Developed in collaboration with our most successful vendors and affiliates, this new smart tool is exactly what you need to up your advertising game and increase your sales.

How Can Digistore24 Analytics Help Your Business? 

There is nothing more important than data when you are running a business - especially online. The right data allows you to take control and optimize so many processes and aspects of your business, including your funnels, advertising campaigns, and affiliates’ performance; this includes knowing how much to spend, where your bottlenecks are, and who is your best performing affiliate, as well as how your best affiliate marketing products are performing.

All of this will help you increase your sales and achieve more success quickly!

Below, we will go into more detail on how exactly our newest smart tool can help your business, but in case you are new to data-driven sales strategies, here is a quick rundown of what we mean by ‘data-driven sales’.

What Is Data-Driven Sales?

Data-driven sales is simply sales which come about through the use of data, rather than intuition or random experimentation. Usually, companies have a strategy in place which uses data they have collected to increase their sales. 

Almost every big business has this in operation, so why don’t small businesses too? 

You have data… every time you make a sale, start an advertising campaign or use an affiliate, you are collecting data. The problem is most smaller companies don’t have the resources to properly analyze their data. 

Digistore24 Analytics allows you to not only collect the most important information about your advertising and sales in one place, but it also helps you analyze the data to make sense of it, and then use the data to take meaningful action. 

Don’t have a brain for numbers? Not to worry, you don’t need any prior skills or experience to use our smart tool to improve your business.

7 KPIs To Improve Your Business

A KPI (key performance indicator) is data that allows you to see how well you are performing in a specific area. Digistore24 Analytics allows you to review KPIs for your business and use the data to improve your conversions and sales. Below, we explain which KPIs are the most important to your business strategies and what you can do with each piece of data. 

Here are 7 KPIs you can track with Digistore24 Analytics:

  • Customer Value - how much you can earn from each customer, so you know how much you can spend on future advertising.
  • Sales - how many products or services you have sold so you can track demand for your products.
  • Earnings per click - how much you make on average from each click, which tells you how much you can spend on pay-per-click advertising like Google Ads.
  • Total earnings - how much you have earned overall through Digistore24.
  • Cancellations - the value of canceled products and subscriptions; is your product delivering its promises?
  • Visitors - how often your link or order form was used, which helps you to find out exactly how visitors behave on your pages.
  • Conversion rate - there are multiple conversion rates, such as how many people who visit your sales page purchase, and this is data you can use to analyze and then optimize your entire sales process.

Before You Go...

Our data driven sales tools are ready for you. You can easily create your own dashboard to track the most relevant data for improving your business starting today. 

Happy optimizing!

Want to become a Digistore24 affiliate? Simply go here to register for free.

Kyle Dana, Director of Marketing, Digistore24


Kyle Dana

Director of Marketing

Kyle has over a decade of digital marketing experience, including successfully launching & growing several e-commerce brands - using SEO, content marketing, social media, and more. Prior to becoming Director of Marketing at Digistore24, Kyle was an 8-figure affiliate marketer and email list manager.