Mar 24, 2023
3 Min. Read
Your online business is flourishing… And you’ve got a ton of affiliates working for you promoting your product…
So, what’s next?
You need to find someone who can manage these affiliates, while you concentrate on more mission-critical activities.
But, it’s not as simple as it sounds.
Hiring an affiliate marketing manager is not like hiring any random person for your business. They’ve got a very important role to play, not only with your affiliate program but also in the overall success of your business.
Even today, most people think that an affiliate marketing manager is someone who just takes care of affiliates’ needs - but it’s so much more than that.
So, let’s begin with demystifying what an affiliate marketing manager is and what their primary responsibilities are.
An affiliate marketing manager is someone who oversees an affiliate program of a business. But that’s not all of it. They are responsible for recruiting affiliates, tracking sales, expanding your network and addressing any concerns. They are a primary point of contact that optimize & grow your affiliate program, and much more.
Hiring the right affiliate marketing manager is thus extremely important for an online business because they’ll have the much-needed knowledge to draw more traffic to your products to consistently grow your customer base and online sales.
With their experience, they’ll be able to grow your program faster and with better efficiency than you could alone. Lastly, they might already be acquainted with top affiliates and can expand your affiliate network even further.
Now, to hire someone with so many responsibilities and such great importance, you need to get your hiring process right.
1. Look out for the right skills
A good affiliate marketing manager comes with a unique array of skills that not everyone possesses. Find out whether these skills are present in the candidate at the time of the interview.
Here are some of the top skills you need to look out for:
2. Explore all the hiring channels
You never know in which part of the ocean you will find the pearl. Similarly, it’s hard to determine where you can find the best affiliate marketing manager for your business.
So, post your job ads on different platforms like LinkedIn, Monster Jobs, Indeed, Glassdoor, or even share a job posting with your friends and relatives, or in industry groups, such as on Facebook.
But most importantly, create a clear Job Description (JD).
3. Ask the right questions during the interview
Asking the right questions during the interview will help you make a successful hire. Whatever you ask, it should cover these four fundamental questions - Is the person able to do the job? Is the person motivated to do the job? Is the person manageable? Is the person the right fit for the organization?
4. Hire them at the right time
Affiliate marketing managers don’t come cheap. They take home an average salary of anywhere between $40,000 to $80,000. The best affiliate marketing managers can even make over six figures.
Considering such a high investment, you need to first answer the question: “Do I need an affiliate marketing manager right now?”. You’ll know you need one when you can justify the investment by the revenue you’re generating from your existing affiliate marketing efforts.
For example, it doesn’t make sense to hire an affiliate marketing manager when your sales from affiliate marketing is just a few thousand dollars a year.
Pro Tip: If you want to attract the best affiliate marketing managers out there, create a competitive performance plan where they get paid more as they drive more business for you.
Hiring the right affiliate marketing manager is a tedious but very important task for you as a vendor. You need to be extra cautious on who you hire as the wrong choice can not only immediately impact your sales but also make good affiliates leave your business. Use the tips shared in this post and find the right person for the job.
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