Table of Contents

Kyle Dana, Director of Marketing, Digistore24


Kyle Dana

Director of Marketing

Affiliate Marketing

5 Tips for Using Social Media in Affiliate Marketing

Jan 12, 2023

3 Min. Read

5 Tips for Using Social Media in Affiliate Marketing

Affiliate programs and social media marketing are proven sales machines, especially if you know how to blend the two together successfully.

Social media and affiliate marketing are truly a perfect match. You can sell or promote just about anything on social platforms, organically or with paid ads.

Not sure where to start, though?

Below are five tips to help you take full advantage of social media for your affiliate marketing efforts. Plus, make sure to watch the Affiliate Marketing Academy episode where Digistore24 Social Media Manager Olivia Sanchez shares crucial info on how to use social media as an affiliate marketer.

1. Research Your Market

Diving into affiliate marketing without proper research is like jumping into a pool not knowing how to swim.

You have to know your audience, as well as the product you’re advertising. It’s the only way to choose the right social media platform for your campaigns.

If you’re working on a B2C model, it’s best to start with image-centric platforms like Instagram. For B2B, you may want to instead focus on Facebook.

Make sure to know the following about your target audience:

  • Age
  • Location
  • Gender
  • Habits and interests

2. Advertise High-Quality Products

The type of affiliate products advertised has a massive impact on your affiliate marketing campaigns and the success you will have. Linking to low-quality products rarely brings good results.

You’ll have more success with products that you truly believe in (when you promote a product you believe in, your promotions will come off as more authentic). If you can impress the audience with the product, they’ll be more likely to share it.

This can result in more traffic.

It’s always better to focus on a few products that mean a lot to you rather than promoting dozens of products of suspect quality.

3. Use Redirect or Shortened Links

It’s becoming easier than ever to spot affiliate links. This can turn people off and seem sketchy to a savvy audience, especially when you’re promoting products “organically” to your followers. Instead of using an affiliate link, you can make & use a redirect link.

These are short links that look simpler and cleaner, so they can be more attractive to click on. Just make sure that it’s not banned on your social media platform of choice.

4. Use Eye-Catching Content

“A picture is worth a thousand words.”

This saying exists for a reason. Along with videos, photos are the best way to draw attention on social media.

Take your own browsing experience as an example. You’re more likely to stop on a Facebook post that has a photo, than one with a single line of text.

Use product photos, or at least those related to the product, to best attract users. Ambiguous photos that pique people’s curiosity can also be effective in getting people to click.

As a social network for images, Instagram is exceedingly popular with affiliate marketers, especially since they’re always launching new features to help affiliate marketers have success using their platform.

5. Partner With Other Affiliates

There are thousands of affiliate marketers online. You can form great partnerships by connecting with them and helping each other’s business.

But where exactly do you find partners?

Social media!

A partnership allows you to share links and posts and play more of a team game. You can cross-promote products and merge your audiences.

If there are some competitors that you look up to, just think about how it can transform your business if you actually team up with them.

Social Media in Affiliate Marketing Made Simple

The amount of information shared on social media is at record highs. And it’s why platforms like Instagram, Facebook, Twitter, and YouTube can be powerful tools for just about any affiliate marketer.

Do you want to promote affiliate offers from The Digistore24 Marketplace? Simply go here to register for free.

Kyle Dana, Director of Marketing, Digistore24


Kyle Dana

Director of Marketing

Kyle has over a decade of digital marketing experience, including successfully launching & growing several e-commerce brands - using SEO, content marketing, social media, and more. Prior to becoming Director of Marketing at Digistore24, Kyle was an 8-figure affiliate marketer and email list manager.