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Kyle Dana, Director of Marketing, Digistore24


Kyle Dana

Director of Marketing

Affiliate Marketing

5 Split-Testing Ideas for Affiliates

October 6, 2022

3 Min. Read

5 Split-Testing Ideas for Affiliates

Affiliate marketers are always looking for new ways to boost their performance. Split-tests are a great way to validate whether new changes have a positive effect or not. That’s why split-testing in affiliate marketing is so important in order to optimize your efforts and increase your revenue.

If you’re looking for split-testing ideas for affiliates but don’t know where to start, you’re in luck. This article will give you five ideas you can start using today.

1. Landing Pages

Affiliate marketing landing pages are what will drive your audience to purchase, so they can have a huge impact on their behavior and if they buy or not.

AB test landing pages you push your traffic to, like text landers or VSLs, to see which convert best with your audience.

2. Headlines

Writing catchy headlines in affiliate marketing, whether in ads or promo copy (ex, an email subject line), or in blogs, is super important for attracting people’s attention. Use headlines to highlight how the content helps the visitors. Find what’s unique about the product, use any information that will spark curiosity in the reader, and add that to the headline.

Test your two favorite headlines and split them in half (50% traffic for each). If you use paid promotions, you can create different headlines for each ad and have them lead to the same content. For email campaigns, send 50% of the emails with one subject line and 50% with another. When you have the results, keep the headline that generated more opens or clicks.

Similar to the headline test, you can experiment with calls to action, content length, the position of posts, or the position of affiliate promotions inside the copy.

3. Ads

There are plenty of ways to experiment with paid advertising. Some elements worth testing include your ad platform, ad headline, ad body, devices displaying the ad, or calls to action.

For example, you can try different colors on important elements such as the call to action, test different types of media, test different ad types, rearrange the order of the elements, and more.

4. Emails

The body of your email serves to persuade readers to click on affiliate links. You can split test your email campaign by altering the wordings in specific parts. Experiment with words that trigger a sense of urgency or a fear of missing out on some promotions.

You can also test different subject lines, fonts, email copy length, sentence placement, email design, layout, calls to action, etc.

5. Content

The only way to come up with content that resonates with your audience is to experiment with different content types. Test video sales letters (VSL), images, infographics, etc. Visual content is as important as the headlines and the copy. It has to relate to the content and inspire the person to indulge further.

You can test two images or two videos in one article, split the traffic in half, redirect each half to one article, and track the results. Keep the video or image with the best conversions.

Bonus tip: You can test any given ideas during different times of the day to see when your target audience is most active.

Affiliate Marketing Split-Testing Made Simple

Split-testing does wonders for conversion rate optimization, leading to more revenue from your affiliate marketing. There are plenty of ideas for split-testing and this article has given you five proven ones to start with.

On a final note, always know why you’re experimenting with a specific idea and pay close attention to data changes across tests. With the right approach, split-testing can quickly turn your affiliate campaigns into a smashing success.

Do you want to promote affiliate offers from The Digistore24 Marketplace? Simply go here to register for free.

Kyle Dana, Director of Marketing, Digistore24


Kyle Dana

Director of Marketing

Kyle has over a decade of digital marketing experience, including successfully launching & growing several e-commerce brands - using SEO, content marketing, social media, and more. Prior to becoming Director of Marketing at Digistore24, Kyle was an 8-figure affiliate marketer and email list manager.