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Kyle Dana, Director of Marketing, Digistore24

Author

Kyle Dana

Director of Marketing

Selling Online

7 Split-Testing Ideas for Product Sellers

Aug 30, 2022

3 Min. Read

7 Split-Testing Ideas for Product Sellers

Businesses across the globe lose billions of dollars each year for not having a solid split testing strategy. A proper split testing strategy helps compare several versions of your sales or web pages, identifying the ones with better conversion rates for your customers.

If you’re looking for online split tests for product sellers but don’t know where to start, below are 7 top split-testing ideas to get you started.

1. CTA Button Colors

It may sound crazy, but the color of CTA buttons can have a major impact on your conversions. So make sure to test different colors, like blue, orange, and red, to see which convert best for you. This can be done for different CTAs, like add to cart or buy now buttons.

2. Sales Page Formats

The format of your sales page can also have a big effect on your bottom line - like whether your sales page is a VSL (video sales letter) or a full-text lander. And depending on the industry and product you’re selling, one may work significantly better than the other. While this is a bigger type of test, it is highly recommended to create different types of sales pages to test so you can see which brings in the most money for you.

3. Lower the Shipping Costs

Many abandoned carts happen due to unexpected shipping costs. In fact, according to a recent study, 63% of shoppers abandon their carts due to high shipping costs. The shipping rate and its location on the page can significantly impact the buyer’s decision.

Sometimes, shoppers may purchase something cheaper if the shipping is more affordable. That’s why you want to lower the shipping price as much as possible.

4. Add Social Proof Elements

Customer testimonials play a huge role in sales. The majority of people (92%) trust a product recommendation that comes from someone they know. And a whopping 70% trust recommendations from people they don’t know.

That’s why you want to conduct tests with social proof elements on your product pages. It’s important to have your reviews easily accessible.

5. Design a Sale Section

People love buying products at a discount. Often, users first look for the sales section when landing on a new website.

Experiment with sales campaigns and different promos or discounts for conversion optimization and you may be surprised by the outcome.

6. Improve Product Descriptions

Product descriptions help shoppers learn more about a product. This section may be your only chance to win a customer who’s dubious about the purchase. Make sure the section is written in a tone that speaks to them. Also, include the benefits of your product.

You can always A/B test a funny or inventive description against a benefit-driven one and see which resonates better with your audience.

7. Add Payment Options

Clients often abandon their cart if they don’t see their preferred payment method. Make sure to add the most popular payment methods and make them highly visible.

Other than credit cards, PayPal is a popular payment choice among most consumers.

Start Split-Testing Today

Split-testing can significantly boost conversion rates and other important metrics for your affiliate marketing efforts as a vendor. This article provided you with the top seven split-testing ideas to get you started. However, always be on the lookout for new testing ideas, too!

Do you want to add your product to the Digistore24 Marketplace? Simply go here to register for free.

Kyle Dana, Director of Marketing, Digistore24

Author

Kyle Dana

Director of Marketing

Kyle has over a decade of digital marketing experience, including successfully launching & growing several e-commerce brands - using SEO, content marketing, social media, and more. Prior to becoming Director of Marketing at Digistore24, Kyle was an 8-figure affiliate marketer and email list manager.