Table of Contents

Robert Demeter, Content Marketing Manager, Digistore24


Robert Demeter

Content Marketing Manager

Selling Online

Top 5 Common Mistakes Vendors Make With Affiliates

August 10, 2023

3 Min. Read

Top 5 Common Mistakes Vendors Make With Affiliates

In the world of affiliate marketing, affiliates are an invaluable asset. This article will guide you through the steps on how to avoid the top 5 common mistakes with affiliates if you're a vendor, in an effort to try and improve, or even save your relationships with your affiliates.

Affiliates help you promote your offers, services, or online courses and drive more sales than you would on your own. They are a key component to your online business...

However, it’s important to remember that managing affiliate relationships requires attention and care.

Sometimes - a lot of it!

When it comes to partnering with affiliates, vendors can often make mistakes that can end up costing them time and money. As an offer owner, it’s important to understand the common pitfalls of affiliate marketing so you can avoid them, and instead devote your skills on building a successful business.

Here are some of the most common mistakes vendors make with affiliates – and how to avoid them!

1. Not Screening Affiliates

Many vendors overlook the importance of screening affiliates before approving them for their program. This can lead to problems down the road if an affiliate turns out to be a fraud or has poor performance. It’s important to review each affiliate carefully and ask questions to gauge whether they are right for your program or not.

This unpleasantry can easily be avoided if you sign up to a trusted & secure affiliate network like Digistore24 that has a wide-range of vetted affiliates ready to promote your product.

Sign Up to Digistore24 for Free Now!

2. Not Having Clear Goals and Expectations 

Another common mistake vendors make is not having clear goals and expectations for their affiliate program. It’s important to have a clear vision of what you want your affiliates to accomplish, otherwise they may not be able to deliver the results you’re looking for. Clearly communicate the desired outcomes and performance metrics so that both parties know what is expected in order to be successful.

3. Not Offering Enough Support and Resources 

It’s important to make sure that you provide enough support and resources for your affiliates. This includes providing promotional materials such as banners, email templates, and other tools which will help them promote your product more effectively.

Being part of an affiliate network also gives them access to support staff who can answer any questions or concerns they may have about their campaigns. They have the option to reach out to the affiliate network's support team, or directly to you.

The more you provide for them in terms of support and resources, the more likely they will be successful in promoting your offer. 

4. Failing to Monitor Performance

If you have multiple affiliates promoting your product or service, it’s important that you monitor the performance of each one. This will allow you to identify any potential issues early on, and avoid bigger issues down the line. Furthermore, it will also give you insight into who is doing well and who deserves more rewards or incentives for their efforts.

5. Failing to Communicate Regularly

Communication is key in any type of relationship – including those with affiliates. You need to keep in touch regularly so that your affiliates know what’s going on in terms of new campaigns, or promotions that could help them increase their earnings from working with you.

Consistent communication will help keep them engaged and motivated to continue promoting your products or services. 


Working with affiliates is highly beneficial for businesses looking to maximize their sales potential, without actually having to invest too much time or money into marketing efforts.

However, as a vendor, it’s important that you avoid making these common mistakes in order to ensure long-term success.

By establishing clear guidelines with affiliates, monitoring performance closely and communicating regularly, you can pretty much ensure that your affiliate marketing business will run as smoothly as possible - for everyone involved!

Do you want to add your product to the Digistore24 Marketplace? Simply go here to register for free.

Robert Demeter, Content Marketing Manager, Digistore24


Robert Demeter

Content Marketing Manager

Robert is a content specialist with over 6 years of experience in content writing and was published in major U.S. outlets, including The New York Times, Business Insider, and more. He has a sharp eye for detail, extensive digital marketing knowledge and a proactive approach to any topic, morphing his writing style to fit various marketing outlets, including blogs, social media, ads, email and more.